While going responsive can present challenges for website owners and online marketers, I return to my previous point that without a mobile-friendly website your future online is bleak. If you’re not providing a mobile-friendly experience for your customers, they’ll bounce off your website and go to your competitor whose website is easier to use. The future is mobile, as we see people increasingly favoring their mobile devices over desktop computers. Nielsen says that over 60% of all mobile phone owners in the US use a smartphone. A recent study by Walker Sands Digital showed mobile traffic to its client base increasing by 171 since Q3 2011. Statista says that 5 billion people will use mobile phones by 2017. Making your website responsive is a small price to pay to reach all these people.
By the way, in case you feel like I’m being a bit preachy, I’m preaching as much to myself as to you–my own firm’s website doesn’t have a responsive site yet. Yeah, yeah, the cobbler’s children have no shoes. But we’re working on our new site which will be up before 2014, you can count on it.
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