A
website is collection of online “pages” containing information and
images. A blog (short for “Web log”) is a specific type of website where
articles are posted periodically, displayed with the newest entries at
the top of the page. These articles (called “posts”) are typically
written by the site owner, but “guest posts” can also be included from
other people. Blog posts were originally a sort of online diary, and
they are often written in an informal, personal style. Most blogs allow
readers to post comments on each article.
Blogging is a great way for authors to share news, information and promotions with their target audience and develop an online following. Blogs are also an ideal tool for nonfiction authors to showcase their expertise in their topic. Blog posts are valuable in attracting readers to the site. They even help websites rank higher in search engine results, because search engines value sites that are updated frequently.
So, do you need both a website and a blog? For most authors, I advise creating a combined site that incorporates both traditional information pages and blog posts. This is very easy to do when you set up your site on a blogging platform. (More about that in a future article.)
Blogging is a great way for authors to share news, information and promotions with their target audience and develop an online following. Blogs are also an ideal tool for nonfiction authors to showcase their expertise in their topic. Blog posts are valuable in attracting readers to the site. They even help websites rank higher in search engine results, because search engines value sites that are updated frequently.
So, do you need both a website and a blog? For most authors, I advise creating a combined site that incorporates both traditional information pages and blog posts. This is very easy to do when you set up your site on a blogging platform. (More about that in a future article.)
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