Apple on Monday teamed with the (RED) campaign founded by U2 singer Bono to raise money to fight AIDS.
The move came as the California-based maker of iPhones, iPads, iPods and Macintosh computers shows deeper support for social and environmental causes under the leadership of chief executive Tim Cook. It also comes as Silicon Valley technology titans use their smarts, resources and cash to help tackle global woes including Ebola, climate change and overfishing of the seas.
Apple launched a version of its App Store featuring exclusive (RED)-branded content, with all money from sales to be donated to the Global Fund to fight AIDS.
The (RED) App Store will be open through December 7
"Apple is a proud supporter of (RED) because we believe that the gift of life is the most important gift anyone can give," Cook said in a release.
"For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact."
Applications in the (RED) App Store include versions of games Angry Birds, Clash of Clans, Farmville, FIFA 15 and Kim Kardashian Hollywood.
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