Apple has replaced the 'Free' button with 'Get' for free apps and games across its iOS and Mac App Store. The change seems to have been been rolled out worldwide and is visible to all users.
All apps that don't require users to pay before download now feature the 'Get' button. This includes both free apps and apps that feature in-app purchases. The 'Get' button features an 'in-app purchase' tag for the latter. The change was confirmed by an Apple spokesperson to Re/Code.
App Annie's vice president of global corporate communications, which specializes in app store analytics and market intelligence, told Re/Code, "I'm not completely sure, but one could argue that 'get' is a more 'action' oriented, pro-active word, which could have a positive effect as a call to action. Small changes can sometimes have a positive impact." Sanchez said.
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