Saturday, 8 November 2014

Dropbox, Microsoft Announce Partnership, Tight Integration

Dropbox will be placed as second storage bucket alongside Microsoft's own OneDrive

Storage giant Dropbox announced today a new partnership with Microsoft Corp. (MSFT).  The deal tightly integrates the pair's products, even as these elder statesemen of the cloud storage market continue to compete for users.

As one of the first fully storage-centric cloud services, Dropbox has grown by leaps and bounds over the past half decade.  A 2012 usage study by Gigaom claimed that Dropbox was second to only Apple, Inc.'s (AAPL) iCloud service in usage, ahead of Google Inc.'s (GOOG) Google Drive and Microsoft's OneDrive (then known as SkyDrive).  By November of last year it had hit 200 million users.




Microsoft has long expressed admiration for the success of the Dropbox startup, which launched one year after Microsoft's SkyDrive, in 2008.  In a Jan. 2013 interview with Bloomberg, then-Microsoft CEO Steve Ballmer commented on Dropbox's growing success, "I'm not beating on Dropbox. They're a fine little startup and that's great."
 

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