Many online sites are gearing up for a surge in business with a fortnight of discounts during the ongoing Google-led online shopping festival followed by Black Friday and Cyber Monday next week. The affiliate sites are creating 'how-to' guides for best deals in different categories, anticipating a four-fold rise in traffic and a similar jump in revenue.
Sites that offer price comparisons, couponing and best deals may come up on top by creating 'how-to' guides during the GOSF (Google Online Shopping Festival). Smaller e-commerce merchants also gain from the rising traffic, given that they offer niche products and comparable discounts.
Sites that offer price comparisons, couponing and best deals may come up on top by creating 'how-to' guides during the GOSF (Google Online Shopping Festival). Smaller e-commerce merchants also gain from the rising traffic, given that they offer niche products and comparable discounts.
"While Black Friday and Cyber Monday are not Indian phenomenon, we have created a GOSF section specifically on Desidime to help shoppers. Diwali and GOSF make up nearly 30% of our annual revenues and last year the traffic went up by 120% during GOSF. We will be adding 20 additional servers this year in anticipation of the volumes," says Mehul Jobanputra, CEO and cofounder of Desidime.
Given that 14 days of pre-GOSF which would showcase 14 different e-commerce players offering their best deals, affiliates will turn a channel for product discovery and collating updated deals.
Given that 14 days of pre-GOSF which would showcase 14 different e-commerce players offering their best deals, affiliates will turn a channel for product discovery and collating updated deals.
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