The app will launch on 3 February for the iPhone in the US and promises a “distraction-free layout” by pulling in new stories from various media publications - both the established and the “emerging”.
Working with human editors, Paper will curate various sections (including sport, food, science and photography) whilst also allowing users to customize their own feed. Traditional updates and pictures from users’ friends will also be available in the app, but they will be kept separate from the news stories.
In terms of visual style and navigation, Paper appears very similar to news-curating app Flipboard. Users’ navigate through Paper with a series of swipes; going from left to right to flip through stories, and pulling up or down to expand or shrink content.
Users can also tilt their phone to pan through panorama photos whilst small, context-rich ‘cards’ are used to compress stories. This latter concept is becoming increasingly common online, with both Twitter and Google Now using these small packages of information to break up the ‘firehose’ of information online.
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