Former captain of India cricket team, Kapil Dev, on Wednesday announced the launch of his new business venture, SloPho, a social gamified collaboration platform.
SloPho allows users to win prizes by participating in games, contests, pools and quizzes. Participants also earn points that accumulate on a leaderboard and can eventually be redeemed or transferred/ gifted as prizes or bartered for advertising space on the platform. The cumulative average daily prize money to be won ranges as much as Rs. 25,000 and will go up significantly during special promotions' and festivals, the company said.
Speaking at the launch, Kapil Dev, Co-owner and Promoter said, "With SloPho, we want to give users, corporates and professionals, a social platform that not only fulfils their need to connect and collaborate, but also earn rewards for it in a way that matters most to them."
SloPho also allows businesses to target campaigns by region and language and provides two-way communications. Registered businesses (corporate, SME, self-employed entrepreneurs and professionals) will be able to put up gamified promotions directly and engage users around their brand and proposition to build long term communities, a release stated.
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