Mobile continues to be the power broker of the brand world, lending cachet to market leaders Apple and Google
The top brand ranking indices -- Brandz™ "Top 100 Most Valuable Global Brands", Forbes' "Power Brands", and InterBrand's "Best Global Brands" -- have weighed in on which company is the world’s most powerful brand. And yet again firms that dominated mobile devices and internet services -- Apple, Inc. (AAPL), Google Inc. (GOOG), Microsoft Corp. (MSFT), and International Business Machines Corp. (IBM) -- continue to dominate consumers perception.
I. Brandz -- Apple is Biggest Image Loser; Google and Microsoft are the Biggest Risers
The Brandz™ "Top 100..." index is the work of New York-based marketing, consulting, and market research firm Millard Brown, a subsidiary of Kantar, who in turn is a subsidiary of UK conglomerate WPP plc (LON:WPP).
Google is one of the biggest gainers on Brandz' list, rising 40 percent since 2013. Its brand is now estimated at $158B USD. Brandz was also a fan of Microsoft's direction, suggesting it gained 29 percent in a year (~$20B USD) to rise to fourth place, an impressive comeback after it dropped to seventh in 2013. The Microsoft brand, according to its rankings, is at its highest value in over half a decade.
Of the three firms, its report was the most interesting, as it alone valued Google above Apple. By its estimates Apple lost 20 percent of its brand value this year. It believes Apple has shed over $35B USD in brand value since 2012. As a result it's lost its top ranking from 2012 and 2013 to Google.
The top brand ranking indices -- Brandz™ "Top 100 Most Valuable Global Brands", Forbes' "Power Brands", and InterBrand's "Best Global Brands" -- have weighed in on which company is the world’s most powerful brand. And yet again firms that dominated mobile devices and internet services -- Apple, Inc. (AAPL), Google Inc. (GOOG), Microsoft Corp. (MSFT), and International Business Machines Corp. (IBM) -- continue to dominate consumers perception.
I. Brandz -- Apple is Biggest Image Loser; Google and Microsoft are the Biggest Risers
The Brandz™ "Top 100..." index is the work of New York-based marketing, consulting, and market research firm Millard Brown, a subsidiary of Kantar, who in turn is a subsidiary of UK conglomerate WPP plc (LON:WPP).
Google is one of the biggest gainers on Brandz' list, rising 40 percent since 2013. Its brand is now estimated at $158B USD. Brandz was also a fan of Microsoft's direction, suggesting it gained 29 percent in a year (~$20B USD) to rise to fourth place, an impressive comeback after it dropped to seventh in 2013. The Microsoft brand, according to its rankings, is at its highest value in over half a decade.
Of the three firms, its report was the most interesting, as it alone valued Google above Apple. By its estimates Apple lost 20 percent of its brand value this year. It believes Apple has shed over $35B USD in brand value since 2012. As a result it's lost its top ranking from 2012 and 2013 to Google.
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