As social media has emerged as a key communications tool, the Ministry of External Affairs has come on the top among various ministries and government departments in terms of its presence on digital platforms like Facebook, Twitter, YouTube and Google+.
On the micro-blogging site Twitter, Indian Diplomacy with its @IndianDiplomacy handle (the official account of India's Public Diplomacy, Ministry of External Affairs) has as many as 276,000 followers - larger than any other ministry. The other Twitter handle @MEAIndia, run by the ministry's official spokesperson Syed Akbaruddin, has 1,98,000 followers. Another handle related to this ministry, @CPVIndia (for consular, passport and visa issues), has close to 3,500 followers.
On the world's largest social networking platform, Facebook, External Affairs Ministry's official page has the highest number of likes (682,000) among all the ministries. The official YouTube channel of Indian Diplomacy has 16,500 subscribers and has clocked in 4.2 million views. The MEAIndia YouTube channel also has 6,100 subscribers and about 550,000 views so far.
However, Prime Minister Narendra Modi is way above all the ministries in terms of Facebook likes. On Twitter also, Prime Minister's Office has much larger number of followers. As on December 22, Modi had 26.3 million Facebook likes while his Twitter@narendramodi had 8.93 million followers. The official handle of the Prime Minister's Office @PMOIndia is followed by was followed by over 4.1 million people on Twitter.
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