Google has acquired mobile marketing company Toro, a firm that helps developers market their apps on social media platforms like Facebook. The announcement came via Toro on Tuesday, but neither company has disclosed the financial terms of the deal. Announcing the acquisition via Toro blog, the startup company wrote, "With greater resources and distribution now available at our disposal, we're excited to join Google and continue our mission of making the lives of app developers easier."
The San Francisco-based startup Toro, which was originally known as Red Hot Labs Inc., is known for offering services and tools to help software makers boost their user numbers, and was best known for its Facebook ad campaigns. It was also a Facebook 'Preferred Marketing Developer' (PMD).
The company is led by Amitt Mahajan and Joel Poloney. The duo previously co-founded MyMiniLife, and is said (via TechCrunch) to have played a key role in the creation of FarmVille.Now after the acquisition, Toro blog notes that the company would continue to support existing customers, however new campaign creation has been suspended temporarily.
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