YouTube on Monday announced a new product called "Cards" that is replacing annotations, which previously appeared on a running video asking users to subscribe a channel or to click through to watch another video. The video platform also announced YouTube for Artists, which brings tools and promotional programs to help musicians better connect with their audience.
YouTube calls the new Cards feature as "an evolution of annotations." The Cards help video creators inform viewers about other videos, playlists, websites and more, much like what annotations did. YouTube claims that the Cards "look as beautiful as your videos, are available anytime during the video and yes, they finally work on mobile."
With the rollout of Cards, YouTube has fixed one of the limitations of annotations as Cards will work on desktop as well as mobiles. Interestingly, the new Cards do not pop up by themselves, and users can only see a Card's content when they click on the 'info' symbol that appears when a user hovers the cursor over the video on desktop, or when the player controls are visible on mobile.
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