Consumers flocked to Apple Inc's stores around the world on Friday to get the first close-up look at the tech giant's smartwatch, which the company expects will be its next runaway hit.
The Apple Watch, CEO Tim Cook's first new major product and the company's first foray into the personal luxury goods market, was available for pre-order online and to try out in stores -- but not to take home.
On April 24, consumers will be able to buy it online or by appointment in shops including trendy fashion boutiques in Paris, London and Tokyo, part of Apple's strategy of positioning the wearable computer as a must-have accessory.
Testing Apple's mastery of consumer trends, the watch is an untried concept for the California-based company. It straddles a technology market accustomed to rapid obsolescence and luxury goods whose appeal lies in their enduring value.
Before the Paris Apple store opened at 0900 local time, about 100 people were queuing outside. Staff cheered and applauded the first customers, most of them men aged under 30.
"I have everything from Apple so now I need to get the watch," said 19-year-old Jeremy Dugue wearing an Armani leather jacket after ordering the stainless steel model at 1,149 euros.
The Apple Watch sport starts at $349 (roughly Rs. 21,000) while the standard version comes in at $549 (roughly Rs. 34,000) in the U.S. High-end "Edition" watches with 18-karat gold alloys are priced from $10,000 (roughly Rs. 6 lakhs) and go as high as $17,000 (roughly Rs. 10.5 lakhs).
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