Presidential contender Hillary Clinton tweeted, Facebooked and YouTubed her way through the first official day of her campaign in a social media strategy that earned her high marks among marketers.
Her tweet announcing her candidacy notched almost 90,000 retweets by the end of the day Sunday, her campaign video more than 1 million views on YouTube, and herFacebook campaign page almost 500,000 likes.
Impressive, marketing strategists say, although she did create one or two chinks for Republicans to chisel at.
Her 138-second campaign video featured everyday Americans amid milestones such as starting a business or having a baby, with Clinton first appearing a full 90 seconds in. It broke a million views on Facebook by Sunday evening."It's less "me" and more "us," which I think is very smart," said Marissa Gluck, a director at marketing firm Huge.
That's a really "big difference in tone, ego and professionalism compared to rollout videos from Rand Paul and (Ted) Cruz," said Josh Cook, a former Obama digital director and vice president of digital engagement for the political consulting firm, BerlinRosen, referring to Republican presidential hopefuls.But Republicans pushed back hard and fast.
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