A coalition of consumer and children advocacy groups plans to urge federal regulators to investigate a YouTube video app aimed at children that the groups say disregards long-established safeguards limiting advertising to young audiences.
The YouTube Kids app, which was released in February, blends video programming and ads in ways that deceive children and parents, according to the groups, which include the Center for Digital Democracy, the American Academy of Child and Adolescent Psychiatry and the Consumers Union.
The groups will send a letter to the U.S. Federal Trade Commission on Tuesday asking it to examine whether the app violates rules prohibiting unfair and deceptive marketing practices.
"The videos provided to children on YouTube Kids intermix commercial and other content in ways that are deceptive and unfair to children and would not be permitted to be shown on broadcast or cable television," reads the letter.Google Inc -owned YouTube, the world's most popular video website, launched the app earlier this year to provide families with a version of its service that it said was safer and easier for kids to use.
The selection of videos features in the app is limited to content that is appropriate for younger audiences, and the app features parental control settings that can restrict viewing time and Web search capabilities.
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